HPT™ is our own formula drawn from the most effective areas of business and behavioural psychology. It has been designed specifically for use in business development, gaining a competitive edge and delivering powerful presentations through charismatic public speaking.
Since its inception clients have engaged the You Need This consultancy to apply HPT™ in business, media and government.
The HPT™ model comprises three key component parts.
The psychology of compliance maximises your levels of influence on others based on the subconscious 'hard-wired' principles of human behaviour. This can be applied to gain leverage in the boardroom, undermine competitors and win the confidence of potential clients.
An important principle of compliance consists of creating an environment in which it is made subliminally difficult for other people to say no.
Based on research conducted for the You Need This consultancy, human compliance can be further broken down into the following areas:
Maximising authority and status
Varying levels of humanisation
Strategic delivery of praise and credit
Creating doubt
Imposing a sense of obligation to deliver
Compliance can also be gained by adapting physical environments.
Neuro-linguistic programming (NLP) is a psychological and linguistic discipline which the You Need This consultancy has adapted specifically for business use.
It is effective in developing strategy, contingency planning and executive coaching. NLP language devices are used for persuasion and identifying client motivators.
Influential narrative consists of storytelling techniques for maximum engagement. This can be applied in private conversation as well as public speaking. The You Need This consultancy uses narrative principles, commonly found among leading broadcasters, which have been specially adapted for business.